Online Marketing Blog from Radical

With communication in such a state of change and the way information is shared and consumed evolving at such a fast rate it is important that the industry take stock and reflect on the past year to see where future opportunities lie. To that end Core Media conducted a study of what the media landscape will look like throughout 2011.

The report provides you with a snap shot of the key developments we expect to see in 2011 and assesses the consumer’s mindset across all major media channels including Press, TV, Online, Radio, Outdoor and Cinema. There is no doubt that it has been a tough year for traditional media with the closure of both the Sunday Star and the Sunday Tribune but with digital set to experience positive growth of +13% we are left feeling optimistic for 2011.

Technology has had a big impact on consumer behaviour and the rise of smart phones means that retailers will have to re-evaluate the relationship between the consumer and physical retail outlets. 85% of all adults that took part in our survey engaged in at least some online shopping over the Christmas period. This shows that consumers are taking an always on approach to information consumption and purchasing decisions are made at the consumer’s convenience, putting pressure on the brands to keep up. Continue Reading

Yes, for those of you who were not aware Buckingham Palace ‘likes’ the internet and even better the social web! The British Monarchy (BM) joined Facebook in mid September 2010 and but have been active on Twitter for much longer. Last week’s announcement of Prince William’s engagement sparked my interest in their profiles again as the web was buzzing with the news. So I had another look through their profiles to see what they were up to.

I was delighted to see a … Continue Reading

As we know Generation Y is the term used for the elusive 13 – 35 year old market. This group was known to be notoriously difficult to market to until a little thing called social media came along to help out. Now Myspace has realised it is seriously missing out on their chunk of this Y-pie.

Yesterday Myspace announced that they will be embarking on a redesign of their site starting Wednesday and continuing though November. According to The New York Times The new site aims to de-clutter the interface that users are … Continue Reading

Over the last few weeks and months there have been a lot of new developments within the social web. Things are moving at such a fast pace that it seems pretty hard keep up at times. For this blog post I’m going to focus on Twitter and Facebook. The reasons for this is that, these social networks are evolving at the fastest rate and secondly they are the two most relevant social networks, boasting 500 million and 165 millions users respectively.

Twitter have been very busy this year slowly introducing a lot of new features. Some of which have been moves to monetise the site and others have been to increase usability. In April this year it introduced promoted tweets. This means that companies can tap into a whole new user base that was shut off to them before. For a fee (sometimes up to $100,000) brands can pay to have tweets appear in the list of trending topics. These tweets are like any other, they can be replied too or re-tweeted but they remain at the top of the screen for as long as they were being “promoted”.

On the 14th of June this year Twitter officially launched Twitter Places, two months before Facebook Places was launched. This allows users to see where people they follow are tweeting from adding to the level of information being created. It also facilitates Foursquare and Gowalla integration. A month later Twitter introduced the “discover who to follow” function meaning that we can find people posting content that is more valuable to us. Continue Reading

By now we all know what Twitter is and why there is such a buzz around it. It can be a bit daunting figuring out how to get started and who to follow. In the last year there have been a number of lists released by various people and institutions about who the most influential Irish twitterers are. These lists can be a great jumping off point, but we here at Radical/Pembroke took a casual approach and had a whip round the offices for the staff’s favourite Irish twits.
Don’t worry, we … Continue Reading