Online Marketing Blog from Radical

Oxegen 2010 harnesses the power of the oh-so-social-web

With Oxegen 2010 fever about to take over the Radical office we decided to take a look at what Europe’s favourite rock and roll weekend is doing to keep in contact with fans online. When is comes to social media and all things digital it appears Oxegen could not get enough. The festival is using Facebook, Twitter, blogs, vlogs, and an iphone app among others to communicate with Irish festival lovers. Businesses or event organisers looking for … Continue Reading

Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two billion viewers will have plenty to keep themselves entertained. This news comes less than a month after YouTube celebrated its 5th birthday and really solidifies its place as a powerhouse in social media and an essential marketing tool … Continue Reading

Or is he….

You would’nt blame his 2,692,811 followers for believing that Barack was on Twitter. He has a profile and he has been an advocate of digital communication throughout his campaign and presidency.

On his recent tour of Asia, having been asked if he believes that Chinese people should be allowed to use Twitter freely, he responded, “Well, first of all, let me say that I have never used Twitter,” he said. “My thumbs are too clumsy to type in things on the phone.”

Quite a clumsy comment from a leader that is usually very considerate and accurate with … Continue Reading

This is a new part of our blog with some interesting new tools, sites and campaigns that we here at Radical want to share.

• Livemarketingchannel.com

• Sony Ad
  

This is an excellent display of the innovation. The man who brought us the Sony Bravia Colour Balls Ads and … Continue Reading