* You are viewing Posts Tagged ‘social media strategy’

Exploring Facebook Connect for Social Media Strategies

Six months ago, we were all amazed that social media started a lot of our conversations as online marketers; but it’s no surprise that the speed at which this space has grown in Ireland has quickened. With that, there is a requirement to ensure that we are no longer just throwing up a Facebook Page, Setting up a Twitter profile, or posting our television ads on YouTube. We need to look to more sophisticated methods for harnessing the power of social media marketing and this means only one thing: Strategy. So while we are … Continue Reading

Joe Rospars Speaks on Authenticity Online – Hey! It Worked for Obama…

A quick tip on Tuesday night led to my attending Joe Rospars’ visit to UCD Smurfit in Dublin on Wednesday afternoon, to hear his take on the success of Barack Obama’s social media campaign. As the New Media Director for the campaign, “Obama for America”, if anyone could give us the inside scoop…it would be Mr. Rospars. (It also meant that I was one step closer to meeting Mr. Obama in the flesh…!) My five words to sum up what was learned: Content, Authenticity, Storytelling, Relaxation, and Ethos.

While we’ve all heard about the … Continue Reading