Online Marketing Blog from Radical

Deep into September and we’re delighted to say that we’ve finally gotten a bit of hard fought sunshine, adding the final touch of success to the Ireland Deserves Sun campaign for Sandtex masonry paint. A fully integrated campaign created and managed by Radical, Bloom Advertising and Pembroke Communications for Sandtex masonry paint, a Crown Paints brand.

We’re sure you’ve already heard a thing or two about the campaign, perhaps you’re one of the 10,400 fans on Facebook, one of 290 followers on Twitter or one of close to … Continue Reading

As companies around the world re-evaluate their marketing activity, February brings about courses and conferences where people are trying to brush up on their Online Marketing skills or learn how online marketing can impact their return on investment, relevant to their industry and sector. Radical’s experts, Aisling Blake (Operations Director) and Julian Lynch (Commercial Director), have been chosen to speak at some of these conferences, offering insight for how online marketing and search marketing can be cost-effectively utilised to achieve a company’s business objectives.

Aisling Blake will be speaking at Search Engine Strategies, … Continue Reading

The amount of people talking about social networks in the online marketing industry today is tremendous, but the reason they are doing so is because the benefit it may have for your Business is even more tremendous. The “next big thing” in Ireland is no longer social media; because it already is the “big thing.” As traditional advertising methods continue to see drops in their level of effectiveness, Social Media Marketing can help to resolve people’s “ad blindness.” Businesses can reap the benefits of a social media marketing campaign; and Interactive Return … Continue Reading

News on the U.S. Presidential election spreads fast, but it seems that news travels even faster on YouTube. During the 2004 election, being in Ireland and away from the States during crunch time may have meant I was out of the political loop. Well, not anymore, as the 2008 election has been renamed by many as the first “YouTube Election.” Noting how YouTube has revolutionised the US presidential race displays the power of YouTube as a communications tool. Whether you are looking to use YouTube to market your business or spread the word … Continue Reading