Online Marketing Blog from Radical

I went to London on Wednesday last week to attend the Search Engine Strategies conference and although I didn’t get to do some shopping, I really enjoyed this day!
 

I learned many things and was impressed to see how easy going and accessible people can be in this industry, it is definitely a great industry to be in.
 

Among the most interesting things to me, was Shari Thurow’s presentation in the “Searcher Behaviour Research … Continue Reading

I had the pleasure of speaking at the Search Marketing Expo in London last week on the topic of Integrating Search Marketing and Display Marketing.

A number of studies have shown the advantages of combining search and display marketing.  These studies point to the following advantages of integrating search marketing and display marketing.

• Target key touch points in the purchase funnel
• Use search marketing to test display campaigns
• Drive searches from display ads
• Increase brand recall
• Optimise, before during and after the campaign
• Increase the pay per click campaign click through
• Drive engagement on your website
• Achieve higher conversion rates

Although … Continue Reading

There is no one who isn’t talking about the financial doom across the globe these days. As search marketers, we are closely monitoring the effect of the current climate of online advertising. Interactive Return has made sure we did not underestimate what this may mean for Search Budgets, as well as overall online spend; and based on what I’m reading elsewhere, there is no doubt that more people will turn to the more measurable online marketing channels; but that we must proceed with caution. In doing so, we can come out stronger … Continue Reading

Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world, it’s important to determine the impact that advancing online channels, like social media, may have on search. With the changing times, the shift will continue to move online in terms of advertiser’s spend, and a huge part of that will be social media. There doesn’t seem to be a need for search marketers to dizzy themselves with worry, but there is a need to recognise how our target audiences are using … Continue Reading