Online Marketing Blog from Radical

The importance of search engine optimisation is continuously growing, especially in times when companies are trying to gather the most valuable traffic to their website at a low cost. So what better way to get low cost and valuable site visitors than to rank high in the search engine’s free listings? But when it comes to search engine optimisation, many people ask themselves ‘where do we even start?’ Getting started in search engine optimisation can be challenging, even for those who call themselves Search Engine Optimisation experts. And most people look to reading … Continue Reading

Duplicate content has been an area that has received much debate over the past few years. Interactive Return always recommends to clients that duplicate content on multiple pages or domains should be avoided as a general rule. However, the question remains – does the Duplicate Content Penalty actually exist?  A recent article written by Google confirms that there are duplicate content issues that are necessary to be aware of for our search engine optimisation, but the mysterious Google “duplicate content penalty” is something that is highly misunderstood.

Google’s recent article aims to set … Continue Reading