Online Marketing Blog from Radical

Interactive Return is delighted to start 2009 with nominations in three categories for the Digital Media Awards! Interactive Return will eagerly anticipate the results on February 13th, to hear whether we will be the winners of the Best Search Marketing Campaign, Best Mediacast Production, or Best Use of Social Media.
With its background in search engine marketing,  Interactive Return is proud for its being shortlisted in the Best Search Marketing campaign, developed for Tourism Ireland throughout 2008. The Tourism Ireland search campaign is a multinational campaign running along many of the leading … Continue Reading

As companies around the world re-evaluate their marketing activity, February brings about courses and conferences where people are trying to brush up on their Online Marketing skills or learn how online marketing can impact their return on investment, relevant to their industry and sector. Radical’s experts, Aisling Blake (Operations Director) and Julian Lynch (Commercial Director), have been chosen to speak at some of these conferences, offering insight for how online marketing and search marketing can be cost-effectively utilised to achieve a company’s business objectives.

Aisling Blake will be speaking at Search Engine Strategies, … Continue Reading

The long awaited arrival of the Quality Score “improvements” on Google Adwords was announced on the Official AdWords Blog yesterday morning, expected to go live “over the next few days.” Last month, news of the changes to the quality score were announced, and the industry responded by asking question after question about how to prepare for the change. The news sparked Interactive Return’s attention, as the quality score can heavily affect the appearance of our ads to the right target.

The quality score improvements will add a … Continue Reading

Interactive Return knows that a great idea is not guaranteed to give great results; and so it is important to consider a few things when trying to increase traffic and conversions. Eric Enge of Search Engine Watch gave a great report on Dan Heath’s discussion at SES San Jose about keeping your ideas simple and “sticky,” drawing inspiration from Heath’s book, Made to Stick.

I read Made to Stick a couple years ago in a Persuasive Speaking … Continue Reading