Online Marketing Blog from Radical

The mobile phone has evolved to the point where it has essentially become another root to market for brands and means that there is virtually no time of the day or night that consumers cannot be reached whether they are at home or on the move. This has happened because phones have now reached a stage where they can support a level of internet browsing that is similar to that of a PC. Meaning that social media and search marketing is now applicable to mobile phones which is great.

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Oxegen 2010 harnesses the power of the oh-so-social-web

With Oxegen 2010 fever about to take over the Radical office we decided to take a look at what Europe’s favourite rock and roll weekend is doing to keep in contact with fans online. When is comes to social media and all things digital it appears Oxegen could not get enough. The festival is using Facebook, Twitter, blogs, vlogs, and an iphone app among others to communicate with Irish festival lovers. Businesses or event organisers looking for … Continue Reading

A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, Buzz and Orkut are perfect examples of this.

This has supposedly led Google to rethink its social strategy. The Independent in the UK reported on Wednesday (30/06/2010) that the … Continue Reading

Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two billion viewers will have plenty to keep themselves entertained. This news comes less than a month after YouTube celebrated its 5th birthday and really solidifies its place as a powerhouse in social media and an essential marketing tool … Continue Reading

“This is the year of the mobile”

How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt.

There are more mobiles in Ireland then people, yet there seems to be scepticism to mobile marketing, similar to that felt towards online marketing. A lack of knowledge, a fear that it is a fad and the ever looming recession … Continue Reading