Online Marketing Blog from Radical

New Facebook page layout on the horizon

The change in layout to Facebook pages isn’t fresh news but the changes are due to take effect permanently on March 10th so if you haven’t got your head around the new layout yet, now is the time to do it! If you use Facebook for a brand you will be familiar with how it can be utilised to promote your business and create a community of fans. Keeping up with Facebook has become an important part of … Continue Reading

As we know Generation Y is the term used for the elusive 13 – 35 year old market. This group was known to be notoriously difficult to market to until a little thing called social media came along to help out. Now Myspace has realised it is seriously missing out on their chunk of this Y-pie.

Yesterday Myspace announced that they will be embarking on a redesign of their site starting Wednesday and continuing though November. According to The New York Times The new site aims to de-clutter the interface that users are … Continue Reading

Over the last few weeks and months there have been a lot of new developments within the social web. Things are moving at such a fast pace that it seems pretty hard keep up at times. For this blog post I’m going to focus on Twitter and Facebook. The reasons for this is that, these social networks are evolving at the fastest rate and secondly they are the two most relevant social networks, boasting 500 million and 165 millions users respectively.

Twitter have been very busy this year slowly introducing a lot of new features. Some of which have been moves to monetise the site and others have been to increase usability. In April this year it introduced promoted tweets. This means that companies can tap into a whole new user base that was shut off to them before. For a fee (sometimes up to $100,000) brands can pay to have tweets appear in the list of trending topics. These tweets are like any other, they can be replied too or re-tweeted but they remain at the top of the screen for as long as they were being “promoted”.

On the 14th of June this year Twitter officially launched Twitter Places, two months before Facebook Places was launched. This allows users to see where people they follow are tweeting from adding to the level of information being created. It also facilitates Foursquare and Gowalla integration. A month later Twitter introduced the “discover who to follow” function meaning that we can find people posting content that is more valuable to us. Continue Reading

This was the question posed by Deanna Lee of The New York Public Library (NYPL) at Blogtalk 2010 last week. The NYPL has recently been acclaimed for its effective use of social media. As the Vice-President for Communications and Marketing Deanna Lee came to Blogtalk 2010 to show how a traditional institution such as a public library utilised social media to spread awareness as well as run campaigns.

Deanna Lee knew they would have to go beyond a Facebook page to get the library’s message across. So they embarked on an online … Continue Reading

By now we all know what Twitter is and why there is such a buzz around it. It can be a bit daunting figuring out how to get started and who to follow. In the last year there have been a number of lists released by various people and institutions about who the most influential Irish twitterers are. These lists can be a great jumping off point, but we here at Radical/Pembroke took a casual approach and had a whip round the offices for the staff’s favourite Irish twits.
Don’t worry, we … Continue Reading