Online Marketing Blog from Radical

“This is the year of the mobile”

How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt.

There are more mobiles in Ireland then people, yet there seems to be scepticism to mobile marketing, similar to that felt towards online marketing. A lack of knowledge, a fear that it is a fad and the ever looming recession … Continue Reading

You leave your home. Turn on your phone. Get into work and turn on your computer. Sign into a social network.

What’s increasingly likely is you turn on your smart phone when you leave your home and sign in to your favourite social networking application straight away.

So are you actively promoting the fact that you are not in your house?

Please Rob Me is a website that was set up to promote the awareness of careful social networking. The website … Continue Reading

If there’s any way to stay innovative in the current climate, it’s by expanding your knowledge base, and knowing more than what you’re required to know. This is why the Digital Marketing Institute is offering online marketing courses this summer across all online channels, for all who want to discover what these channel mean for them. The 12-Week Diploma Course in online marketing begins on 24th June, 2009. The online training course, held in Dublin city, is suited to anybody who wants to understand how to apply online marketing techniques to their business.

For those in the marketing and advertising industry, … Continue Reading