Online Marketing Blog from Radical

Integrating online and offline marketing channels requires more than just taking your TV ad and placing it online. More and more studies show how traditional advertising, like TV, is merging with the Web; marketers are considering “integration” wherever possible.  When integrating online and offline channels, you should consider the relative strengths of each. Our remote control is becoming more like our mouse; and our computer is becoming more like our television set. Irish Marketers must anticipate the importance of strategising the integration of their online and offline channels to gain the most value each has to offer.

Interactive Return (of … Continue Reading

Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world, it’s important to determine the impact that advancing online channels, like social media, may have on search. With the changing times, the shift will continue to move online in terms of advertiser’s spend, and a huge part of that will be social media. There doesn’t seem to be a need for search marketers to dizzy themselves with worry, but there is a need to recognise how our target audiences are using … Continue Reading