Online Marketing Blog from Radical

It is great to see UCD taking the initiative and arranging these digital events to promote the need to invest in new media.

As a very recent alumnus, I was delighted to attend the O’Reilly Hall to hear the likes of John Herlihy, Eamon Fallon, Colm Long and Martin Murphy.

Professor Damien McLoughlin chaired the event and having spent endless hours debating the importance of digital marketing with him, it was refreshing to see that he is using his position, … Continue Reading

“This is the year of the mobile”

How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt.

There are more mobiles in Ireland then people, yet there seems to be scepticism to mobile marketing, similar to that felt towards online marketing. A lack of knowledge, a fear that it is a fad and the ever looming recession … Continue Reading