Online and On TV: Integration for Success
Tags: iab, integration marketing, internet marketing, online advertising, online and offline integration, traditional advertising
Integrating online and offline marketing channels requires more than just taking your TV ad and placing it online. More and more studies show how traditional advertising, like TV, is merging with the Web; marketers are considering “integration” wherever possible. When integrating online and offline channels, you should consider the relative strengths of each. Our remote control is becoming more like our mouse; and our computer is becoming more like our television set. Irish Marketers must anticipate the importance of strategising the integration of their online and offline channels to gain the most value each has to offer.