Search Engine Marketing- Increasing Conversions and Traffic with Ideas that are Made To Stick
Emer Lawn
September 15, 2008
General, Search Engine Optimisation
No Comments
Tags: increasing conversion, persuasive speaking, presentation tips, search engine marketing
Interactive Return knows that a great idea is not guaranteed to give great results; and so it is important
to consider a few things when trying to increase traffic and conversions. Eric Enge of Search Engine Watch gave a great report on Dan Heath’s discussion at SES San Jose about keeping your ideas simple and “sticky,” drawing inspiration from Heath’s book, Made to Stick.
I read Made to Stick a couple years ago in a Persuasive Speaking … Continue Reading