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Foursquare think outside the box

Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.

The location based social networking site was founded by Dennis Crowley and Naveen Selvadurai in March 2009. Foursquare describes itself as “a mobile application that is a cross between a friend-finder, a social city-guide, and a game … Continue Reading

How smart is your phone?

The mobile phone has evolved to the point where it has essentially become another root to market for brands and means that there is virtually no time of the day or night that consumers cannot be reached whether they are at home or on the move. This has happened because phones have now reached a stage where they can support a level of internet browsing that is similar to that of a PC. Meaning that social media and search marketing is now applicable to mobile phones which is great.

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Google vs. Facebook

A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, Buzz and Orkut are perfect examples of this.

This has supposedly led Google to rethink its social strategy. The Independent in the UK reported on Wednesday (30/06/2010) that the … Continue Reading

The YouTube Phenomenon

Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two billion viewers will have plenty to keep themselves entertained. This news comes less than a month after YouTube celebrated its 5th birthday and really solidifies its place as a powerhouse in social media and an essential marketing tool … Continue Reading

The Tablet Race

2010 sees the Tablet Race well and truly heat up, however unlike the Space Race there can be only one winner and it will be, without a doubt, the Americans. So to make it exciting we’re going to look at the major players in the American market that are taking the functionality of computers and convenience of smart phones and combining the two for enhanced usability.

Now, I’m sure a lot of you are thinking; what race? The iPad was released in the U.S on the 3rd of April this year and went on to … Continue Reading