Online Marketing Blog from Radical

With communication in such a state of change and the way information is shared and consumed evolving at such a fast rate it is important that the industry take stock and reflect on the past year to see where future opportunities lie. To that end Core Media conducted a study of what the media landscape will look like throughout 2011.

The report provides you with a snap shot of the key developments we expect to see in 2011 and assesses the consumer’s mindset across all major media channels including Press, TV, Online, Radio, Outdoor and Cinema. There is no doubt that it has been a tough year for traditional media with the closure of both the Sunday Star and the Sunday Tribune but with digital set to experience positive growth of +13% we are left feeling optimistic for 2011.

Technology has had a big impact on consumer behaviour and the rise of smart phones means that retailers will have to re-evaluate the relationship between the consumer and physical retail outlets. 85% of all adults that took part in our survey engaged in at least some online shopping over the Christmas period. This shows that consumers are taking an always on approach to information consumption and purchasing decisions are made at the consumer’s convenience, putting pressure on the brands to keep up. Continue Reading

Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.

The location based social networking site was founded by Dennis Crowley and Naveen Selvadurai in March 2009. Foursquare describes itself as “a mobile application that is a cross between a friend-finder, a social city-guide, and a game … Continue Reading

The mobile phone has evolved to the point where it has essentially become another root to market for brands and means that there is virtually no time of the day or night that consumers cannot be reached whether they are at home or on the move. This has happened because phones have now reached a stage where they can support a level of internet browsing that is similar to that of a PC. Meaning that social media and search marketing is now applicable to mobile phones which is great.

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A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, Buzz and Orkut are perfect examples of this.

This has supposedly led Google to rethink its social strategy. The Independent in the UK reported on Wednesday (30/06/2010) that the … Continue Reading

Its official, we’ve all gone YouTube crazy. This Monday Mashable reported that YouTube now exceeds two billion video views everyday and is still growing. This means that almost one third of the world’s population are uploading and viewing content everyday. YouTube users also upload nearly 24 hours worth of content every minute so the two billion viewers will have plenty to keep themselves entertained. This news comes less than a month after YouTube celebrated its 5th birthday and really solidifies its place as a powerhouse in social media and an essential marketing tool … Continue Reading