Online Marketing Blog from Radical

As we know Generation Y is the term used for the elusive 13 – 35 year old market. This group was known to be notoriously difficult to market to until a little thing called social media came along to help out. Now Myspace has realised it is seriously missing out on their chunk of this Y-pie.

Yesterday Myspace announced that they will be embarking on a redesign of their site starting Wednesday and continuing though November. According to The New York Times The new site aims to de-clutter the interface that users are … Continue Reading

A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, Buzz and Orkut are perfect examples of this.

This has supposedly led Google to rethink its social strategy. The Independent in the UK reported on Wednesday (30/06/2010) that the … Continue Reading

AOL must have breathed a sigh of relief when the news of the sale of the social networking site bebo became official last week. The site which cost AOL $850 million two years ago is said to have been sold for a figure less than $10 million to Criterion Capital Partners, an investment firm. While Criterion’s plans for bebo are unclear as of yet, it has been speculated that the firm has serious interest in reviving the waning company.

Regardless of the investor’s plans for the social network, no doubt there will be countless … Continue Reading