Online Marketing Blog from Radical

Since Google Analytics has been the focus of so many of our discussions lately, it is only fitting that we are thrilled with the announcement of Interactive Return becoming a Google Analytics Authorised Consultant. Our official entry into the program means we are only the second company in Ireland to achieve such a qualification.

Google Analytics is a tool that allows for the detailed analysis of a visitor’s activity on a website. Interactive Return’s Google Analytics services now include: complete setup of the tool, trouble-shooting any issues that may arise with Google Analytics, providing detailed insight gathered from … Continue Reading

For many people, one of the biggest challenges in search marketing is specifically determining how well you are performing, in terms of what changes can be made to improve your campaigns.  Some recent buzz has been focused around the search marketing metrics that marketers aren’t using, but should.  According to a recent study by Marketing Sherpa, measuring conversions based on key performance indicators (KPIs) and return on investment (ROI) are the two most underused metrics in search marketing.  In addition, it seems there are some valuable metrics in Google Analytics that people … Continue Reading