Online Marketing Blog from Radical

I absolutely love coming across quality content that you just want to tell people about and this video does it for me. It’s an insight into the future of digital and it’s aptly named: Digital Life: Today & Tomorrow. Now whilst there is nothing anyone in the industry probably doesn’t already know (we know it’s all about local, we know it’s all about smartphones and media devices and less about desktop computers) but it doesn’t matter because this video ties everything together nicely and gives everyone a glimpse into what we can expect in the coming years…… Continue Reading

Google have A LOT of blogs scattered all over the internet. If you’re involved in online marketing, then you need to read these or at least check in occasionally.

So here it is, here is the essential list of official Google blogs for online marketing professionals. I’ve broken it out under Search, Analytics and Mobile. I also have a miscellaneous section too. Feel free to add your favorite Google blogs in the comments below. If you want a tip, just subscribe to the RSS feed and then you can check in on your mobile device or computer any time you’re online and have all the latest and greatest news right at your fingertips Continue Reading

New Facebook page layout on the horizon

The change in layout to Facebook pages isn’t fresh news but the changes are due to take effect permanently on March 10th so if you haven’t got your head around the new layout yet, now is the time to do it! If you use Facebook for a brand you will be familiar with how it can be utilised to promote your business and create a community of fans. Keeping up with Facebook has become an important part of … Continue Reading

With communication in such a state of change and the way information is shared and consumed evolving at such a fast rate it is important that the industry take stock and reflect on the past year to see where future opportunities lie. To that end Core Media conducted a study of what the media landscape will look like throughout 2011.

The report provides you with a snap shot of the key developments we expect to see in 2011 and assesses the consumer’s mindset across all major media channels including Press, TV, Online, Radio, Outdoor and Cinema. There is no doubt that it has been a tough year for traditional media with the closure of both the Sunday Star and the Sunday Tribune but with digital set to experience positive growth of +13% we are left feeling optimistic for 2011.

Technology has had a big impact on consumer behaviour and the rise of smart phones means that retailers will have to re-evaluate the relationship between the consumer and physical retail outlets. 85% of all adults that took part in our survey engaged in at least some online shopping over the Christmas period. This shows that consumers are taking an always on approach to information consumption and purchasing decisions are made at the consumer’s convenience, putting pressure on the brands to keep up. Continue Reading

Yes, for those of you who were not aware Buckingham Palace ‘likes’ the internet and even better the social web! The British Monarchy (BM) joined Facebook in mid September 2010 and but have been active on Twitter for much longer. Last week’s announcement of Prince William’s engagement sparked my interest in their profiles again as the web was buzzing with the news. So I had another look through their profiles to see what they were up to.

I was delighted to see a … Continue Reading