* You are viewing the archive for July, 2010

Foursquare think outside the box

Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.

The location based social networking site was founded by Dennis Crowley and Naveen Selvadurai in March 2009. Foursquare describes itself as “a mobile application that is a cross between a friend-finder, a social city-guide, and a game … Continue Reading

How smart is your phone?

The mobile phone has evolved to the point where it has essentially become another root to market for brands and means that there is virtually no time of the day or night that consumers cannot be reached whether they are at home or on the move. This has happened because phones have now reached a stage where they can support a level of internet browsing that is similar to that of a PC. Meaning that social media and search marketing is now applicable to mobile phones which is great.

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Oxegen 2010 harnesses the power of the oh-so-social-web

Oxegen 2010 harnesses the power of the oh-so-social-web

With Oxegen 2010 fever about to take over the Radical office we decided to take a look at what Europe’s favourite rock and roll weekend is doing to keep in contact with fans online. When is comes to social media and all things digital it appears Oxegen could not get enough. The festival is using Facebook, Twitter, blogs, vlogs, and an iphone app among others to communicate with Irish festival lovers. Businesses or event organisers looking for … Continue Reading

Google vs. Facebook

A social storm may be brewing between the two juggernauts of the digital world. Facebook is trying to make inroads into improving its search offering for users but are nowhere near as effective as Google and Google is trying to become more social by developing various social networks which have so far flopped. Google Wave, Buzz and Orkut are perfect examples of this.

This has supposedly led Google to rethink its social strategy. The Independent in the UK reported on Wednesday (30/06/2010) that the … Continue Reading