Comments on: Twitter Grows Exponentially, even in Ireland http://www.radical.ie/blog/2009/05/01/twitter-grows-exponentially-even-in-ireland/ Latest news and ideas... Fri, 30 Jul 2010 09:10:19 +0000 http://wordpress.org/?v=2.6.1 By: Nick McGivney http://www.radical.ie/blog/2009/05/01/twitter-grows-exponentially-even-in-ireland/#comment-18565 Nick McGivney Sat, 02 May 2009 11:48:46 +0000 http://www.interactivereturn.com/blog/?p=242#comment-18565 <i>'This means that either Irish brands aren’t using Twitter or that they are doing so well enough that Irish consumers don’t even realise it!'</i> I think it's both of these things, Emer. I get a rash of brands wanting to follow me on Twitter, but then never tweeting anything or actively promoting things at all. Others walk in open-mouthed and banging their heads off the low ceiling beams (see my own latest post for a recent mini-disaster http://adlandireland.blogspot.com/2009/05/someone-youll-hate-would-love-to.html) And then there are those who know how to use it quite well in a marketing mix at a local level, like The Big Switch. It all comes down to that old engagement word. But clients do seem to be getting it, albeit slowly. ‘This means that either Irish brands aren’t using Twitter or that they are doing so well enough that Irish consumers don’t even realise it!’

I think it’s both of these things, Emer. I get a rash of brands wanting to follow me on Twitter, but then never tweeting anything or actively promoting things at all. Others walk in open-mouthed and banging their heads off the low ceiling beams (see my own latest post for a recent mini-disaster http://adlandireland.blogspot.com/2009/05/someone-youll-hate-would-love-to.html)
And then there are those who know how to use it quite well in a marketing mix at a local level, like The Big Switch. It all comes down to that old engagement word. But clients do seem to be getting it, albeit slowly.

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