Online Marketing Blog from Radical

Interactive Return is delighted to start 2009 with nominations in three categories for the Digital Media Awards! Interactive Return will eagerly anticipate the results on February 13th, to hear whether we will be the winners of the Best Search Marketing Campaign, Best Mediacast Production, or Best Use of Social Media.
With its background in search engine marketing,  Interactive Return is proud for its being shortlisted in the Best Search Marketing campaign, developed for Tourism Ireland throughout 2008. The Tourism Ireland search campaign is a multinational campaign running along many of the leading search engines around the world.

After the launch of our YouTube Channel, Online Marketing Ireland, we are delighted with its fast growing response. With the consistent addition of Interviews with industry experts and Masterclasses with the marketing executives at Interactive Return, “Online Marketing Ireland” has been shortlisted for the Best Mediacast Production.

Additionally, a channel for which Interactive Return eagerly expands into is Social Media. The Ross O’Carroll Kelly campaign that has been awarded a nomination in the Best Use of Social Media category is a social media campaign that extends across several different social networks, with an integrated message and purpose.

While Interactive Return is delighted with its recognition, the competition is tough and it is clear that 2008 was a great year for Digital Marketing in Ireland. Hopefully 2009 will see the growth of online marketing, as other forms of media struggle to be as cost effective.

The awards, hosted by Dave Fanning, will be held at the Crowne Plaza Hotel in Santry, Dublin on this upcoming Valentine’s Day Eve.  A complete shortlist for the event can be found at DigitalMedia.ie.