Monthly Archives: November 2008

 

General, Search & Analytics

Search Engine Optimisation: Comes with Practice

  • Emer Lawn (Head of Social Media)
  • November 26, 2008
  • 1 comment
 

The importance of search engine optimisation is continuously growing, especially in times when companies are trying to gather the most valuable traffic to their website at a low cost. So what better way to get low cost and valuable site visitors than to rank high in the search engine’s free listin... Read more

 

General, Search & Analytics

Search & Display Marketing Integration, Engagement Mapping

 

I had the pleasure of speaking at the Search Marketing Expo in London last week on the topic of Integrating Search Marketing and Display Marketing. A number of studies have shown the advantages of combining search and display marketing.  These studies point to the following advantages of integrati... Read more

 

General, Social Media

Social Media Marketing is Good For Business

  • Emer Lawn (Head of Social Media)
  • November 12, 2008
  • 6 comments
 

The amount of people talking about social networks in the online marketing industry today is tremendous, but the reason they are doing so is because the benefit it may have for your Business is even more tremendous. The “next big thing” in Ireland is no longer social media; because it already is... Read more

 

General

Interactive Return on the Golden Spiders Shortlist – Best Professional Services Website

  • Emer Lawn (Head of Social Media)
  • November 3, 2008
  • 2 comments
 

The clock is ticking as we get one step closer to the annual Golden Spiders. It was good news for Interactive Return, as we are shortlisted for Best Professional Services Website. Sponsored by Rain Communications, the professional services website that has made the best use of technology in order... Read more