Comments on: Online and On TV: Integration for Success http://www.radical.ie/blog/2008/10/21/integration-online-and-on-tv-for-success/ Latest news and ideas... Fri, 30 Jul 2010 09:15:22 +0000 http://wordpress.org/?v=2.6.1 By: Blog Assignment 9: Integrating TV and the Internet « Yasutsugu’s Weblog http://www.radical.ie/blog/2008/10/21/integration-online-and-on-tv-for-success/#comment-16436 Blog Assignment 9: Integrating TV and the Internet « Yasutsugu’s Weblog Sun, 16 Nov 2008 20:10:17 +0000 http://www.interactivereturn.com/blog/?p=142#comment-16436 [...] people are more likely to recognize an online advertisement if they have been exposed to it on TV (Lawn, 2008). The study also remarks that 55% of people are more likely to recognize a TV advertisement if they [...] [...] people are more likely to recognize an online advertisement if they have been exposed to it on TV (Lawn, 2008). The study also remarks that 55% of people are more likely to recognize a TV advertisement if they [...]

]]> By: Emer Lawn http://www.radical.ie/blog/2008/10/21/integration-online-and-on-tv-for-success/#comment-16260 Emer Lawn Wed, 22 Oct 2008 16:09:39 +0000 http://www.interactivereturn.com/blog/?p=142#comment-16260 Thanks for that Niall. I agree with you that Web TV ads are often more effective than a television ad. I'd say this is true for Web TV (not necessarily general online advertising) because people are opting into a specific program (where an ad would be targeted to). Since the audience is more targeted, people may be more receptive to the ad. The IAB Study outlined comments from people who said that they don't mind seeing an ad before their online videos because they have to wait for the video to load anyways. So this is definately something people need to consider...specifically traditional advertisers who don't know how to move online. Have you subscribed to the newsletter? You might be interested in some of the articles...http://www.interactivereturn.com/newslettersubcribe.htm. The next issue is going out next week. Thanks for that Niall.

I agree with you that Web TV ads are often more effective than a television ad. I’d say this is true for Web TV (not necessarily general online advertising) because people are opting into a specific program (where an ad would be targeted to). Since the audience is more targeted, people may be more receptive to the ad.

The IAB Study outlined comments from people who said that they don’t mind seeing an ad before their online videos because they have to wait for the video to load anyways. So this is definately something people need to consider…specifically traditional advertisers who don’t know how to move online.

Have you subscribed to the newsletter? You might be interested in some of the articles…http://www.interactivereturn.com/newslettersubcribe.htm. The next issue is going out next week.

]]> By: Niall Conway (Director of Film & Design, VideoView Int Ltd.) http://www.radical.ie/blog/2008/10/21/integration-online-and-on-tv-for-success/#comment-16254 Niall Conway (Director of Film & Design, VideoView Int Ltd.) Wed, 22 Oct 2008 10:51:47 +0000 http://www.interactivereturn.com/blog/?p=142#comment-16254 I think in some cases the power of a Web TV ad/Online TV ad which has been strategically placed on a webpage or website, can have more impact on the viewer in comparison to television ad. I think the fact that the Web TV ad is usually on its own on a webpage, makes it more of a centerpiece for the viewer. The visitors mind has not been cluttered by a steam of several other TV ads which have been thrown there way as on television. However your point on TV/Web Video integration has been proven by the studies you mentioned, and it is a very clever way of strengthening a brand by adding diversity to the whole marketing strategy. I also agree with Harry Golds vision of the future, i.e. interactivity is the key. I think in some cases the power of a Web TV ad/Online TV ad which has been strategically placed on a webpage or website, can have more impact on the viewer in comparison to television ad. I think the fact that the Web TV ad is usually on its own on a webpage, makes it more of a centerpiece for the viewer. The visitors mind has not been cluttered by a steam of several other TV ads which have been thrown there way as on television.
However your point on TV/Web Video integration has been proven by the studies you mentioned, and it is a very clever way of strengthening a brand by adding diversity to the whole marketing strategy. I also agree with Harry Golds vision of the future, i.e. interactivity is the key.

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