Monthly Archives: October 2008

 

General, Social Media

YouTube Marketing: Working for the “YouTube Election”

  • Emer Lawn (Head of Social Media)
  • October 24, 2008
  • 0 comments
 

News on the U.S. Presidential election spreads fast, but it seems that news travels even faster on YouTube. During the 2004 election, being in Ireland and away from the States during crunch time may have meant I was out of the political loop. Well, not anymore, as the 2008 election has been renamed ... Read more

 

General

Online and On TV: Integration for Success

  • Emer Lawn (Head of Social Media)
  • October 21, 2008
  • 3 comments
 

Integrating online and offline marketing channels requires more than just taking your TV ad and placing it online. More and more studies show how traditional advertising, like TV, is merging with the Web; marketers are considering “integration” wherever possible.  When integrating online and of... Read more

 

General, Search & Analytics

Google Analytics in Ireland: Interactive Return Becomes a Google Analytics Authorised Consultant

  • Emer Lawn (Head of Social Media)
  • October 16, 2008
  • 1 comment
 

Since Google Analytics has been the focus of so many of our discussions lately, it is only fitting that we are thrilled with the announcement of Interactive Return becoming a Google Analytics Authorised Consultant. Our official entry into the program means we are only the second company in Ireland t... Read more

 

General, Search & Analytics

Credit Crunch – What Does this Mean for Search Advertising?

  • Emer Lawn (Head of Social Media)
  • October 10, 2008
  • 1 comment
 

There is no one who isn’t talking about the financial doom across the globe these days. As search marketers, we are closely monitoring the effect of the current climate of online advertising. Interactive Return has made sure we did not underestimate what this may mean for Search Budgets, as well a... Read more

 

General

Balancing Your Marketing and Business Objectives Online

  • Emer Lawn (Head of Social Media)
  • October 7, 2008
  • 2 comments
 

Increase Online Conversions When determining the success of a site or the success of a brand because of a website, it seems there are many people overlooking what really matters: Conversions. It is easy for the majority of people to concentrate on increasing site traffic; but forget to follow up ... Read more