Online Marketing Blog from Radical

Well, it seems the week brings good news for Online Marketing in Ireland with the launch of a YouTube Channel dedicated to all topics within the industy. The channel, titled “Online Marketing Ireland”, features a series of interviews, discussions and presentations on all aspects of online marketing in the Irish marketplace. The channel was created by Interactive Return, with Managing Director, Martin Murray, taking centre stage as the main discussion and interview host.

Search Engine Watch’s Ron Jones discussed the growth of YouTube as a learning tool in a recent article; outlining how people are turning to user-generated content for more genuine knowledge on learning everything from how to play the guitar to solving a Rubik’s Cube to learning “how to SEM.” Jones pointed out that a recent search for “how to SEM” brought up almost 500 videos. So its clear that for just about any topic, there is an audience and one that will appreciate you taking the time to share your thoughts. Online Marketing Ireland will be the perfect place for us to share knowledge about the industry in order to encourage its growth in Ireland.

With the first video already available, one can see that there is a lot to be said when it comes to Digital Marketing, and we can be sure that Martin Murray will ask the questions we want answered.  The first interview features Alan Cox, Chief Executive of Publicis Media Group; where we learn the insight behind his decision to bring Interactive Return on board, in addition to his thoughts on what’s to blame for the delay of the digital marketplace in Ireland.

We are proud of this opportunity to get the Marketing and Advertising industry in Ireland talking, and we hope they will be talking about all things digital. Topics will include search marketing, display advertising, email marketing, social media marketing, Online PR, web development, usability and much more.

Emer Lawn, Online Marketing Executive, Interactive Return