Google Announces Details of Pay-Per-Action Ads
Google has just launched beta testing for pay-per-action ads. The difference between pay-per-click and pay-per-action is that advertisers will only have to part with their money when a certain action is performed by a user - whether it is a sale or a sign up.
This cost-per-action system is a big boost for websites which are selling physical or downloadable goods because the return on ad investment can be measured directly in terms of sales.
It is also hoped that it will help combat the problem of click fraud - Advertisers could be more assured that humans and not robots are cicking through on their ads.
Right now the system is been tested in the US for publishers who can pick and choose the ads which appear on the site - but watch this space.
Barton said:
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