Monthly Archives: March 2007

 

General

Internet Usage Jumps Again in Ireland

 

New data from the Commission for Communications Regulation has just been published and shows some interesting stats on Internet uptake in Ireland. 47% of Irish people went online in the last quarter of 2006 The Highest Penetration rates came from 15-24 year olds, students, workers and those w... Read more

 

General, Search & Analytics

Google Announces Details of Pay-Per-Action Ads

 

Google has just launched beta testing for pay-per-action ads. The difference between pay-per-click and pay-per-action is that advertisers will only have to part with their money when a certain action is performed by a user - whether it is a sale or a sign up. This cost-per-action system is a big ... Read more

 

General

Future gets brighter for Internet Marketing in Ireland

 

A new report commissioned by ComReg in Ireland has just been published and shows the generation gap that is emerging between younger Internet users and older ones. The TRENDS report shows that more than half of all 15-24 year olds are now member of social networking sites such as BEBO, seven in t... Read more