Are You Being Interesting?
Tags: Blogtalk 2010, Deanna Lee, Don't Close the Book, Engagement, radical, social media, The New York Public Library, Viral video
This was the question posed by Deanna Lee of The New York Public Library (NYPL) at Blogtalk 2010 last week. The NYPL has recently been acclaimed for its effective use of social media. As the Vice-President for Communications and Marketing Deanna Lee came to Blogtalk 2010 to show how a traditional institution such as a public library utilised social media to spread awareness as well as run campaigns.
Deanna Lee knew they would have to go beyond a Facebook page to get the library’s message across. So they embarked on an online … Continue Reading

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