Online Marketing Blog from Radical

“This is the year of the mobile”

How many times have you read that statement over recent years? Ever since the I-Phone launched over a year ago and the Android platform was a mere rumour, marketers have been claiming that the mobile movement is about to erupt.

There are more mobiles in Ireland then people, yet there seems to be scepticism to mobile marketing, similar to that felt towards online marketing. A lack of knowledge, a fear that it is a fad and the ever looming recession … Continue Reading

You leave your home. Turn on your phone. Get into work and turn on your computer. Sign into a social network.

What’s increasingly likely is you turn on your smart phone when you leave your home and sign in to your favourite social networking application straight away.

So are you actively promoting the fact that you are not in your house?

Please Rob Me is a website that was set up to promote the awareness of careful social networking. The website … Continue Reading

Well, who knew so much was going on this 9th of February 2010. In addition to being 09.02.10 day (for all you California-lovin’ David Austin Green Fans), it is also the date that marks Safer Internet Day 2010; this year’s theme of which is “Think B4 U Post.”

Organised by Insafe, Radical agree that its an important message to share, especially as we become more and more comfortable sharing our information within the social spaces that help us communicate on a daily basis.

Agata (here in Radical) found all we needed to know on … Continue Reading

I’m sure we all must remember when we were afraid of the year 2000, let alone the next decade. While it’s flown by, the growth in our space is exemplary of how much has happened. Consider online marketing ten years ago or lack thereof; and now (even in Ireland) brands and businesses are investing more and more in Online media, whether it be in search marketing, display advertising, or social media marketing; because it’s a measurable and low-cost option to achieve results.

So on that note, what are the experts saying we … Continue Reading

Six months ago, we were all amazed that social media started a lot of our conversations as online marketers; but it’s no surprise that the speed at which this space has grown in Ireland has quickened. With that, there is a requirement to ensure that we are no longer just throwing up a Facebook Page, Setting up a Twitter profile, or posting our television ads on YouTube. We need to look to more sophisticated methods for harnessing the power of social media marketing and this means only one thing: Strategy. So while we are … Continue Reading