Online Marketing Blog from Radical

This was the question posed by Deanna Lee of The New York Public Library (NYPL) at Blogtalk 2010 last week. The NYPL has recently been acclaimed for its effective use of social media. As the Vice-President for Communications and Marketing Deanna Lee came to Blogtalk 2010 to show how a traditional institution such as a public library utilised social media to spread awareness as well as run campaigns.

Deanna Lee knew they would have to go beyond a Facebook page to get the library’s message across. So they embarked on an online … Continue Reading

Digg

Last week the new version of Digg was taken out of beta testing and set live for the world to enjoy. We first heard about Digg version 4 about four or five months ago at the South by South West Interactive Conference in America when then CEO Jay Aldelson hinted at new features like personalised feeds among other things. Jay Aldelson has since left Digg and was replaced as CEO by founder Kevin Rose.

According to … Continue Reading

It is here, well almost anyway. Last night Facebook launched their plans for their location based service called ‘places’.  You will be able to ‘check in’ to businesses and other locations much like foursquare so that your friends will be able to see where you are at that time. You will also be able to add locations (such as your own house) and tag friends who are there with you.

Unfortunately the service … Continue Reading

By now we all know what Twitter is and why there is such a buzz around it. It can be a bit daunting figuring out how to get started and who to follow. In the last year there have been a number of lists released by various people and institutions about who the most influential Irish twitterers are. These lists can be a great jumping off point, but we here at Radical/Pembroke took a casual approach and had a whip round the offices for the staff’s favourite Irish twits.
Don’t worry, we … Continue Reading

Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.

The location based social networking site was founded by Dennis Crowley and Naveen Selvadurai in March 2009. Foursquare describes itself as “a mobile application that is a cross between a friend-finder, a social city-guide, and a game … Continue Reading