This merger has been driven by demand in the market place for integrated digital marketing solutions with companies turning to online marketing in order to see more return on investment in these challenging times. Radical will offer innovative, creative and integrated digital marketing solutions including social media marketing, online PR, web design and development, online advertising, search engine optimisation, email marketing and usability.

‘This is a very exciting time for us,’ commented Martin Murray, Managing Director of Radical. ‘Offline marketing spend is down 30% in 2009. Due to its greater measurability and accountability, online marketing is still showing steady growth in Ireland. Digital marketing is expected to grow to 27% of total advertising spend in the UK in 2009 and we expect Ireland to follow suit over the coming years.’

John Dunne, Strategy Director of Radical said, ‘This merger makes a lot of sense for our clients. Radical will deliver integrated digital marketing solutions across all online channels.’